Since the announcement, Suge Jacob Knight, the son of Suge Knight, shared his blessings on Uncle Snoop’s acquisition. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.” Meanwhile, MNRK Music Group’s, President & CEO Chris Taylor praises, “Snoop is clearly the executive to take Death Row into its next 30 years. 50centandsnoopdoggandtupac - youdontknow 50 cent and snoop dogg and tupac - you dont know Snoop Dogg, Silkk The Shocker, Goldie Loc - Pop Lockin' (feat. We wish him success in the years ahead as the brand moves forward under his leadership and vision.” Dre, Eminem, 50 Cent, Wiz Khalifa, Kendrick Lamar, Tony Yayo etc. We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. Snoop Dogg and 2pac perform at Coachella 2012 with Dr. Senior Managing Director at Blackstone, David Kestnbaum added, “We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. Snoop Dogg and 2pac perform at Coachella 2012 with Dr. I’m looking forward to building the next chapter of Death Row Records.” I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. This is an extremely meaningful moment for me. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”, said Snoop, who just last year released his last album, Algorithm and appointed Def Jam’s new executive creative/strategic consultant. The album features guests DJ Battlecat, Hit-Boy, The Game, Nas, DaBaby, and more. Blige, and Kendrick Lamar on February 13 and his upcoming album, B.O.D.R. Snoop Dogg’s new ownership deal arrives ahead of his Super Bowl LVI halftime performance with Dr. Dre’s 1992 solo debut, The Chronic, Snoop Dogg’s breakout solo debut, Doggystyle the following year, and the late Tupac Shakur’s Death Row debut All Eyez On Me as well as his first posthumous release The Don Killuminati: The 7 Day Theory, both released in 1996. In the early ’90s, Death Row Records produced some of hip hop’s most iconic music including Dr. Dre, Snoop Dogg, Tupac Shakur, The D.O.C., Nate Dogg, Warren G, Daz Dillinger, Kurupt, Michel’le and others. The Row became one of the most dominant and controversial record labels in music history with artists Dr. The terms of the transaction were not disclosed, however, Variety reports that the deal is the first part of a transaction that is expected to see the 50-year-old rapper also acquiring some of the label’s music rights including his own and other artists.ĭeath Row Records was founded in 1992 by Suge Knight and Dick Griffey along with rappers/producer Dr. The label was formerly owned by MNRK Music Group, which is controlled by private equity funds managed by the investment firm Blackstone, who announced the news on Wednesday (Feb. So that’s what this video is about,” – Tupac says in the clip.Snoop Dogg has acquired the legendary and former music label Death Row Records. All we doing is putting out the mirror and showing that yes we saw it. “ America has shown us over and over again what ambitious is and what forms ambitious should be shown.
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The 9 minutes and 41 seconds-long unreleased behind-the-scenes video starts with Tupac explaining his idea of what’s the video about, with Snoop sitting next to him. In fact, the guy who was set to direct the video refused the job just two days before the shooting, because he didn’t want to share credits with Pac. Rahimi, the idea behind the “2 Of Amerikaz Most Wanted” is all Tupac’s. Directed by Tupac-himself accompanied by Gobi M. The video for the 1996-released classic was filmed in April 1996. Just a few months after the last treasure that came out of MTV Vault, on Sunday (February 14, 2021) the YouTube channel has provided another rare, unseen footage of Tupac and Snoop Dogg behind the scenes of “2 Of Amerikaz Most Wanted” video. Incredibly influential, you’d be hard-pressed to find a contemporary rapper who does not cite the California rapper as an inspiration. One of the most iconic rappers to have ever lived, during the 1990s, there was no hotter name in the genre than he. MTV Shares Unreleased Rare Footage Of Tupac And Snoop Dogg Watch rare studio footage of Tupac and Snoop Dogg hanging out.